Persona

A personal assistant you text on iMessage, with a wearable band coming, built around encrypted storage, audited data handling and full deletion.

Persona: Early access, pre-order open. Get it at yourpersona.com.

Persona is a personal assistant that people use through iMessage, paired with the Persona Band, a wearable that brings the assistant to the wrist. It is aimed at people who want help getting things done without giving up control of their data. Every message, document and recap is sealed with envelope encryption before storage, with per-record keys locked by a separate master key, and data travels over TLS. The service is SOC 2 Type I certified and independently audited, conversations are never sold, and users can export everything or wipe a task, a day, or all data. The band is available to order now and ships December 2026.