ICP (Ideal Customer Profile)
Definition
ICP describes your perfect customer. The type of company or person most likely to buy, get value, and stay long-term.
Extended Definition
ICP defines: company size, industry, budget, pain points, tech stack, decision makers. Example B2B SaaS ICP: 50-500 employee SaaS companies, engineering or product teams, $50k+ annual budget, struggling with workflow automation. Narrow ICP = better targeting, higher conversion, lower CAC. Broad ICP = wasted sales effort on bad-fit prospects who churn.